Traditional embroidery is the art of decorating fabric or other materials with either a needle and thread or a needle and yarn. In this way, it has been practiced for decades. While embroidery’s original roots can be traced back to the days of Cro-Magnon people, it wasn’t until the around 1500 A.D. that embroidery became a much more ornate craft with many lavish examples coming from Europe. More elaborate embroideries, many using beads, gems, and other materials besides just thread or yarn, became more common and the art of embroidery became more mainstream.
Embroidery Processes Through Time
While early embroideries were often used for beautifully designed clothing, religious objects, and household items to signify wealth and status, it wasn’t until the late 19th century that embroidery was used to tailor, patch, mend and reinforce cloth. This led to machine embroidery processes which helped to solidify embroidery’s place in the manufacturing world and made it accessible to just about anyone, not just the wealthy.
Today, embroidery has a wide range of uses. From creating elegantly lavish clothing and accessories, to becoming a popular hobby among the young and old. Embroidery has found another way to show off its usefulness and that is through business branding.
Embroidery For Branding
In today’s competitive business world, companies need to find ways to set themselves apart from the competition and, for many, that means designing and displaying a custom logo. That logo should be seen on everything from company letterhead, products, marketing material, even the shirts, aprons, and jackets the employees wear. This is where embroidery really shines as contemporary embroidery work, stitched with computerised embroidery machines using digitised patterns can make applying a company logo to just about any article of clothing affordable and efficient. It can also improve your brand marketing by showcasing your logo for your customers, clients, and guests to see.
If your business is in the hospitality industry, one of the best things for your branding is the logo uniform. Regardless of the size of your business, a custom designed, embroidered logo on your employee’s workwear will act as a place card in your customers’ minds, reminding them of the experience they had with your business any time they see your logo in print or advertising. With one of the first things visitors notice when they enter your establishment being your uniformed staff, it is important that they see your logo on those employee uniforms and an embroidered logo will make your business stand out and look more professional.
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